What’s more important?- production or presentation?
Remember the video from the group OK GO? The video where the whole group does choreography on treadmills?.. If not, I’ll send you a link later.
Well, they’ve done it again! They have taken an OK song and made it viral. Not by production, but presentation.
Here’s what I was thinking when I saw this…
Maybe:
- We should probably spend more time thinking, planning and executing the presentation than we do the song itself.
- We should probably do something worth talking about more often.
- We should present our message in a way that is innovative – (but it doesn’t have to be perfect).
- Then, people will take notice
- Then, Sponsors will take notice (did you see the State Farm truck and the credit at the end?)
Here’s the video:
- Could you do something like this? Maybe not the dominoes and paint guns, but something that people can’t wait to tell their friends about?
- Is anyone talking about what you do?
- Why?
- How can you make people talk about you?
Be thinking, I know I am!
[By the way, I LOVE your comments!!]
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Hi! Mickey Gamble & Kevin Ward here, creators of the 
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Susan Boyle went viral through You Tube. I think it is an excellent way to promote.
I know Tim. YouTube is a tool that we are not using to it’s full capacity… I get excited when I see something so creative
Wish I could say what I really wanted… lol!!
just say it softly…. lol!
Going along with the presentation idea, I think this has a lot to do with Gaither’s success with the Homecoming phenomen. You have larger-than-life personalities singing these songs, often times in great locations with sets, lighting, a pumped-up live audience…all that can help make even a mediocre song appear great!
There’s a certain amount of “celebrity status” just from being on YouTube. Why is every song from every album not available yet?… YouTube is the biggest search engine outside of Google.
think about it~
Wow, I have a LOOONNNGGG way to go with youtube videos. I opened up an account and posted my first video not to long ago …. ummm, it was ….. obviously my first try. lol I’m thinking that as I learn and grow, my subscribers will learn and grow with me in watching. This video certainly gives an internal nudge to the creative part of my brain. Thanks for sharing!!! Oh, and if you’d like to watch my first uploaded video on youtube (sorry there’s no dominos, but there’s a ceiling fan and mirror =P), you can do so at www(dot)youtube(dot)com(slash)pamelamendozamusic I’d appreciate any constructive criticism, too. =)
Wow Pamela… that was really cool!… I love your voice. Were you singing with a track?
I have no criticism on this. I’m looking forward to the next one
Kevin
Ok, Kevin, but wouldn’t this require a little more creativity than finding four suits and ties that look a like? LOL
zing
When I saw this post initially I didn’t think just of youtube. I think the presentation and production go hand in hand. If I hear a CD (say a comp CD) that has poor vocals, musicians, or producing the chance that I will see you in concert, buy a CD, or look you up on youtube is pretty slim. If I hear a CD that is really slick and go to a concert and it sounds nothing what I heard there, probably another turn off for me.
Speaking of being innovative, a few groups come to mind. Modern day is Ernie Haase. He has gotten a lot of negativity but he has successfully gained a younger crowd listening to old school southern gospel that has a modern updated twist to it. They have a combination of production and presentation and we can’t forget the short ties and dance moves. If you look to the old days, the Statesmen come to mind. I believe they were the first gospel group to have a weekly TV show and the first gospel group to promote a national brand, Nabisco. I never personally saw them but in concert they did some crazy stuff that was entertaining. They were not looked upon highly by Christians in their day but they are seen as innovators in the southern gospel field. JD Sumner and the Stamps travelled with Elvis. They were amongst the “secular” world. And I think JD had one of the best music business minds the industry has seen.
I guess the big question is when we look at what these people doing, what are they doing right to gain this publicity and fan base. We don’t have to do the exact same thing they are doing but there has to be idealogy there that we can tap into.
One of the things we teach in EmPower is for groups to find where they are DIFFERENT and leverage it. So many people try to “blend in”. They try to be and do the same things that they see.
Frankly, I’m surprised that no one has tried to copy EHSS. What they are doing is working. They are different.
Thanks for the insightful comment Jeremy.
I tried to “reply”, but it didn’t work, so I’m re-commenting. Thanks Kevin! Nope, no tracks … this is going to be a totally accapella thing — it’s easier for key adjustments if they ever come up, AND more economical not having to buy tracks … I thought about using a metronome or something in the background, to keep my rythym straight, but I don’t have one … so, that pretty much made up my mind. lol I’ve got the rythym in me!!! hahahaha Do you think they would be more effective with music tracks??? Be real …
I think it’s cool… now, if you couldn’t sing… not so cool…
when are you singing again?