[requested] Don’t build your brand on MySpace (or FaceBook)
A few weeks ago, I asked you guys to send in questions about whatever you wanted to hear more about.
Here is a good question from Tim:
[I] would love to know your thoughts on how to better use my MySpace page to share my music. I don’t have an official website yet, so I would like to use my MySpace page to the fullest until then.
MySpace, FaceBook, and a few other social media platforms have revolutionized marketing as we know it. Seemingly overnight, you were able to put your songs, your videos, and your pictures for thousands, if not millions to see.
The upside is that there are millions of people out there ready to hear your music or watch your video.. The downside–its pretty saturated. MySpace and FaceBook are both very busy– and LOUD..
I equivocate having a conversation with a fan on Facebook or MySpace to trying to have a conversation during a rock concert. It’s frustrating and distracting. There’s always someone poking, super-poking, pinging, or giving out drinks or good wishes to who ever you are trying to talk to.
Why not invite them back to your website for some one on one time? Introduce them to your friends, your family.. let them get to know you.. offer them some coffee, cake., mp3, an audio book, some free songs, whatever.. make them feel at home. Make them come back to your website for the good conversation.
If you don’t have a place of your own, you should get one. Some are nearly, if not completely free…I highly recommend getting your own website (100 bucks per year or so MAX). [Crossroads will be offering some solutions for you soon]
Careful not to “cheap out” here..
If you won’t invest that into your own ministry, then, as a consumer, why should I want to invest anything into you?
I think its okay to “push” information out there to those sites… they are huge, but make sure that there is an invitation back to YOUR house for conversation.
I hope this helps you, Tim.

[if you must tidy up the MySpace page, the guys over at BandPlanning.com have a MySpace Mod tutorial that might help you out too.]
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