Attention: Artists, Musicians, Ministers and Anyone Who Has a Mission
and a Message to Share with the World:
Click below to get in before the installment option
deadline ends on December 22.
OR
If You Know Deep In Your Heart That
You Have a Mission, and That You Should Be Reaching More Fans and Sharing With More People, Yet You Keep Getting Stuck and Overwhelmed In These Changing Times, Then We're Ready To Walk You Through Our Proven Empower Your Ministry Program That Will Help You Create The Ministry You Know You Should have In a Matter Of Weeks.
Join Us In An Exclusive Inner-Circle Mentoring Program, and We'll Show
You Exactly How To Empower Your Ministry, Create More Meaningful
Results, and Quit Struggling Once and For All.
From: Mickey Gamble, Asheville, NC
and Kevin Ward, Nashville, TN
Dear Friend:
You've got the talent. You've got the desire. Your heart's in the right place, and you know you have a message of healing for the world.
That should be enough, right?
Isn't that how it's supposed to be?
And NOW, things have gotten even more complicated
NOW, there's the internet.
There's free music downloads. (FREE!)
And all this talk of "social media" and Web 2.0!
How does an artist or a group navigate this path? How do you keep up your work, your creativity, your heart-centered service and find the time to learn how to leverage this internet stuff to get your message out to the world?
We've heard your story, and we want to help you EMPOWER YOUR MINISTRY.
See, we've been there. We KNOW your frustration.
So, we've each spent the last three years studying new media, researching exactly how Web 2.0 can help artists accelerate their ministry, and applying our ideas and tools with our own artists and clients.
And guess what? We've figured something out.
It really does work!
And we want to share what we've learned with you in our upcoming How to Empower Your Ministry Program.
Here's what you will get:
You will learn how to build a powerful, vibrant, and successful ministry around your music.
You will discover your untapped unique and remarkable skills, talents, and abilities that will grow your ministry like you never imagined.
You will define what your ministry really is and how and why it is different from any other.
You will awaken to what we call "Creative Ministry" and learn why ministry is about being creative and not just about "creating music."
You'll finally stop wasting money on and worrying about all the old traditional "benchmarks of success" like NQC mainstage, magazine articles, big name record labels, radio promotion and chart songs, booking agents, etc.
You'll learn the biggest myth about "being famous," and how to create something even MORE crucial to your success and message.
You'll change your mindsets and open up to new viewpoints. You'll finally realize what ministry is all about, and how to take it WAY beyond just preaching and selling music.
You will get tools to help you set and meet wildly unrealistic goals based on value, rather than how hard you can work.
You will learn exactly what is worth spending your time and money on and what is not.
You'll liberate yourself from the old mentality that says you can't succeed without struggling.
It's more than MySpace!
So, you've done it all right, right?
You've got a website, a MySpace page, photos, a blog maybe even a store on your site. You're doing Facebook, too!
But do you even know why or how to leverage these tools? Or are you like everyone else...just copying what someone else told you to do and hoping it works?
Most everyone - artists and companies alike - are experimenting with all these new tools and trying to mimic some huge success they "heard about" from some guy at their church. They've tried changing their product packaging. Or even giving away stuff for free! They're offering downloads or podcasts through iTunes or on their websites! It's exhausting, isn't it?!
Well, here's the deal.
Some of these things work okay sometimes.
But the truth is (and we're all about telling the truth here) most of them don't work at all. In most cases, all these tactics and marketing ploys don't do much of anything. And you can waste a lot of your time and even more of your money trying the next new thing that comes along.
It's time to stop the experimenting! We've tried it. And we've learned what works and what doesn't!
What we will be teaching you is not experimental.
We have a proven approach to the world of "ministry and music 2.0" that has already been successful. Most people copy what they see others doing without understanding or learning the KEY CONCEPTS that are necessary to make those new tools work successfully. And most people fail. You know that, don't you?
Here's why:
If you don't know the "why's" and "how's" of the changes that have taken place in our world recently, then you aren't going to understand how to methodically apply the new tools to your message and ministry so that you feel empowered and in control.
If you don't grasp the new way of understanding your fans and followers and how they act differently than they used to, then all the new tools in the world are basically useless.
(In fact, putting new tools in place on top of an outdated way of understanding the world is like putting new wine into old wineskins (Luke 5:37-39)!!)
"God has opened new doors as a result of this work and I have a renewed passion for what I do!"
"I was privileged to be the first artist to work with Mickey in this new endeavor. I have learned so much about how to reach people more effectively and how to involve them in my ministry. God has opened new doors as a result of this work and I have a renewed passion for what I do! These ideas are changing our business and changing US for the better. The future of our music is here!
Lauren Talley,
The Talley Trio
And let's not forget mindsets, okay?
All of us carry around a "mindset of beliefs" about how the music business and ministry works, has worked, or should work and how we can be more successful. We use it to measure our choices of what to do and how to do it.
Only problem is this:
The old mindsets are no longer true, viable, or helpful.
They simply do not work!
Launching a new website built on an old mindset for success is just spending money because everyone else does it. No one knows exactly how it the investment will pay off so that you can be out doing the Lord's business!
So, one of the foundations of Empowering your Ministry is mindset. We will show you exactly what this old "mindset of beliefs" is and explain why it no longer works. You will be shocked to realize how this old mindset has run your life and held you back for so long!
Then, we will begin to teach you all the new marketing, music, and ministry concepts that will give you a new and different mindset that will work for you. Then, and only then, will you be ready to use all the new technological tools. And we will teach you how to use these tools as you create and empower your new mindset!
Now, this is more important than ever!
Music is not in trouble. We know that.
But the music business IS in trouble.
This includes Christian music!
Here are seven facts you should know right now:
Retail sales of our music have decreased 20% per year for the last ten years; it is now about 10% of what is was in 1999.
As a developing artist, you have no chance of enjoying the retail success of past artists.
The number of southern gospel radio stations has decreased from about 1600 stations to about 500 stations.
The number of Singing News charting stations has decreased from about 250 to 75.
The competition for chart slots is 400% greater and tends to be dominated by the most established artists.
The number of ticketed performance venues and promoters has decreased and the number of "free" or "love-offering" events at churches has grown. Attendance has decreased and "record table" sales by artists overall has fallen by the same percentages as retail.
File sharing and copying of CD's have grown dramatically. The value of "print" and other advertising has declined.
In short, all the foundational aspects and paths in the business of becoming a successful Christian music artist, in the traditional sense, are going away.
"We were at a place of change in our ministry. We had been working hard, making improvements in the areas we knew to work on, seeking guidance from the Lord and gaining ground in many areas.
But in the midst of making changes, we wanted to find out for certain which areas we could put our money and time into to actually make a difference, instead of just using trial and error, which usually just yields frustration. This course has taken a lot of the guesswork out and we can now see more clearly which direction to take."
Amidst this crisis in the music business, some people are actually doing better than ever! Some people are even thriving!
Many new artists and companies are working with new concepts and models. They are experimenting.
And as it turns out -- there is now a new model for artists to become successful.
In fact, this new model is now appearing in all kinds of businesses and organizations –- once they learn that people are now living, thinking, and working in very different ways than even just five years ago!
Most of the ideas that have fueled "success" over the last 50 years are no longer working and most of our institutions - both sacred and secular, are facing "change or die" situations.
Don't let it overwhelm you! Help is here!
In this course, we're going to give you everything. All the new and successful processes, concepts, and models that we have discovered, designed and put into use.
We're going to show you how to see your possibilities and develop new abilities and skills to build your ministry in new ways. Among the subjects to be covered:
Marketing Concepts
Community Building
Social Networking
Viral Marketing
New Consumer Culture
Community Blogging
Permission Marketing
Tribes
YouTube
Interruption Marketing
True Fans
Twitter
Tribal Marketing
Celebrity and Value
Facebook
Early Adopters
Conversation
"Sneezers"
Invitation
Here's how it's going to work. The course is 7 weeks, with ONE MODULE per week. We're walking you through this slowly because we want you to integrate these new tools and ideas as you go! We're making it easy on you!
HOW TO EMPOWER YOUR MINISTRY:
7 Modules to Propel You To The Next Level In Your Music, Marketing, and Ministry
Module 1. The Current Landscape.
Everything is changing.
Understand the "old model" that no longer works very well.
Get up-to-date on the current problems that limit the usefulness of radio, retail, booking and concerts, marketing and advertising, and record labels.
Module 2. Get Clear, Get Specific, Change Your Mind(set)
Learn the "new model" for the future.
Discover skills and talents you did not know you had.
Get to know and understand your followers.
Why you need to replace "promoting yourself" with "growing and having conversation with your community of followers."
Module 3. Real Marketing 2.0: New Concepts for a New Mindset.
Tribes and Communities.
Push/interruption marketing vs. attention and permission marketing.
Inviting, connecting, attracting and conversing.
The value of unique and remarkable.
The concept of True Fans.
Module 4. Building Community: 3 Tools You Must Develop.
Memberships and Subscriptions.
Packaging.
Events.
Module 5. Blogging For Community.
Blog Software.
Why not just use FaceBook?
What A Blog Is Not.
Module 6. Building Community : Social Networking. How to set up and correctly use:
FaceBook
Twitter
MySpace
Ping & Others
Module 7. Next Steps For Growth
Other Resources You Can Use.
How to follow up on this course.
Survey.
Here's how it works:
This is a 6-week course based around the above 7 Modules.
We've created an exclusive members-only website just for the participants in this course.
Each week we will post the various study materials and documents for you to read, along with "homework" assignments.
You will post your homework answers there on the site so everyone (including us) can learn from each other.
Each week, participants will join us for a LIVE 1 hour group coaching conference call.
This is where you'll get some real velocity. We will discuss that week's study material and help you understand the concepts. We'll invite you to expand on the ideas from your homework.
You'll have total access to us for some laser coaching on your specific challenges.
Everyone will hear and learn from us as well as each other.
Can't make the calls? No problem! Each call will be recorded for you to download later.
“If you want to exist and have a ministry that has great value, you must begin to build your communty. ”
“The life of your ministry in the future will be determined by how well you make yourself vulnerable and available to your true fans. It is a new world and community is king. This course is the begining of that process. It has great value and the research by the training staff has been extensive. I highly recommend the "Empower Your Ministry" course.”
What's my investment to participate in Empower Your Ministry?
Let's face it.
This is an investment in your future.
Mickey and Kevin have spent hundreds of hours learning and integrating this material and putting it into a form you can use to grow your music based ministry. We made an investment ourselves, in time and, yes, in money. Our investment has paid off nicely.
Now, we are inviting you to do the same and get the same results.
We are making this study available to you for your investment of $1,597.00 plus your time, energy and open mind. That's way less than you would spend on a recording or even releasing and promoting a radio single. And it is way more valuable than either.
"If what you're doing is not working...why are you still doing it?"
"Things are definitely changing and this course will cause to THINK about what you can do to keep up!"
Obviously, You Can Tell How PASSIONATE we are about HELPING you take your ministry to the next level. We know that this program is an INCREDIBLE value. So, it's clear that for just $1,597, this is a no-brainer. But if you're still undecided about making this investment in yourself and your future income ... Here's how to get a FREE introduction to the course!
If you're skeptical, we understand. That's why we're putting everything on the line by offering an OUTRAGEOUS guarantee…
Our Personal "Make-You-Happy, Get-Your-Money-Back,
All-the-Risk-Is-On-US" Guarantee
Go ahead and enroll in our program at NO RISK whatsoever. Then, attend the first THREE MODULES – get all the information, participate, do the exercises, get some coaching with the group. If for any reason, by the end of the third module, you honestly feel we did not deliver on the information promised, just send us an email, and ask for a full 100% refund. We'll happily oblige.
This has to be the best, most comprehensive program you've ever seen for taking your ministry to the next level with new strategies and tools…or we'll pay you your money back.
(Yes, really!)
No reason needed.
That's our promise.
Mickey & Kevin
You Have Nothing To Lose!
Click below to get in before the installment option
deadline ends on December 22.
OR
Further Details:
Once you have signed up for the course you will receive a dated schedule for the course and conference calls as well as information about how to login to the exclusive closed website where all the study materials will be available each week during the course. You may print and keep all the study materials and we will also make available audio recordings of the conference calls for your future reference.
Click below to get in before the installment option deadline ends.
Sign Up Now!
Space is limited! We're keeping the number of participants low so that we can give our full attention to each person involved. The program begins January 5. The three-pay option will be closed on Tuesday, December 29! All registration will close on Friday, January 1.
Retail sales of our music have decreased 20% per year for the last ten years; it is now about 10% of what is was in 1999. 
As a developing artist, you have no chance of enjoying the retail success of past artists. 
The number of southern gospel radio stations has decreased from about 1600 stations to about 500 stations.
The number of Singing News charting stations has decreased from about 250 to 75. 
The competition for chart slots is 400% greater and tends to be dominated by the most established artists. 
The number of ticketed performance venues and promoters has decreased and the number of "free" or "love-offering" events at churches has grown. Attendance has decreased and "record table" sales by artists overall has fallen by the same percentages as retail. 
File sharing and copying of CD's have grown dramatically. The value of "print" and other advertising has declined. 
